Copywriting – it's a dirty job but someone's gotta do it. | Carla Adlawan . Copywriter . Cebu, Philippines

3 more meetings to go before summer vacation!!!!!   It’s crunch time people! Here’s the schedule for the last couple of meetings: March 10 – Brainstorming/ Storyboard Workshop March 17 – TVC Concept and Storyboard Pitch (Dress to Impress, I’ve got a panel for you guys!) March 24 – Deadline of TVC Material by EMAIL/ [...]

Kids, I know this is a little late in the semester but still I’ve realized that in all your other classes, you always create and design but there is no idea generation and conceptualization at all. That’s just sad because we should never underestimate the power of a good brainstorming session with your creative team. [...]

Hello Kids, Second half of the year and we’re off to a good start! Congratulations on your Monster Energy Drink RC and Starbucks Ad Campaign, very good effort not to mention a great practice activity for the coming thesis. I’d like to give a shout out to our winners of the Starbucks Ad Campaign Proposal [...]

Hey Kids, ASSIGNMENT: To be submitted by email on January 7, 2011 (Word Document) Late Submissions – 5 for every day beyond deadline To be presented by group on January 14, 2011 (Powerpoint Presentation) Group Activity: CAMPAIGN PROCESS BY GROUP Project: Starbucks Christmas Print Ad Plate from Lab Class. Everyone should have a Starbucks Christmas [...]

Second semester, here we go. Since I haven’t finished the syllabus yet here’s my reading list and some very useful websites. REFERENCES Aitchison, Jim(2004). Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. Singapore: Prentice Hall Best, Kathryn(2010). The Fundamentals of Design Management. Switzerland, AVA Publishing SA Kolko, [...]

Students, Finals next week and then we’re done! You won’t have to see me ever again in class. So here are some overdue notes. For your finals project, don’t forget the 3 things you need to submit in your clearbook: Personal Logo, About Me Write Up, Calling Card Design. The portfolio contents are in the [...]

I know, the notes are pretty late but that’s what the saying “better late than never” is for. So you’ve submitted your shirt designs. Some were pretty awesome and some were just s0-so but don’t worry not everyone is cut out to be a graphic apparel designer or illustrator. Most of you probably don’t care [...]

Hey Kids, Midterms are finally done. Some got good grades some not so but the good news is you get to try harder in the next few plates and of course the final project. To guide you for the next couple of weeks, here’s the schedule: August 27 – NO CLASS. Enjoy your long long [...]