Yes, you read correctly.

I’m a copywriter specializing in print, radio, tv advertising, marketing+ event collaterals and web content.

By day, I spit copy for various clients and by night I prowl the streets to rid the city of crime. Wait, no that’s not me.

Other times, I mold young minds by teaching them about the birds, the bees and zombie apocalypse survival tips. Nope, not true either. I actually teach Art Direction and Copywriting at the University of San Carlos’ Fine Arts Department but it doesn’t sound as exciting.

On a more serious note, I’ve had more than 8 years of experience working with multi-national clients spanning various industries from Travel, IT to F&B, Real Estate to Communications, Retail and Merchandising to Transportation, the Academe and everything else in between.

You haven’t lived til you’ve done at least one sex-related ad. It makes for a real interesting conversation.

Drop me a message and I’ll tell you all about it plus a whole bunch of outrageously funny jokes. We’ll get some work done and I guarantee that we will have fun in the process.

Words I live by? Keep it simple, know your stuff, stay in school, eat your greens, respect your elders, fight for your right (to party), bring your best game and most importantly – Write it Right.™

Thank God Cats Don't Write
design by Myka Arnado


the bread and butter

Islands Group
Head, Copy and Content
2013 – Present

Quickfire Creative Agency
Copy Chief
2015– Present

Instructor – Advertising Arts
School of Architecture, Fine Arts and Design
University of San Carlos
2011 – Present

ASAP Advertising Services and Promotions, Inc
Chief Ideas Officer (Creative Department)
2006 – 2013
Cebu, Philippines

the beginning 

Bachelor of Science in Business Administration (BSBA)
University of San Carlos (USC)
Cebu, Philippines
June 2002 – March 2006


the bragging rights

Mega Cebu Interschool AVP Competition
Metro Cebu Development Council and Cebu Chamber of Commerce and Industry

BEST AD AGENCY November 2012
Sunstar Awards

Cebu Archdiocese Mass Media Awards (CAMMA)
Jollibee Mother’s Day Print Ad “Gift for Mom”



      • Too Much Information haha, it’s cool I’m sure even if its a joke, it’s still a half-truth?


      • ahh. excuse me, i’m always this blunt sometimes…Oh that’s an oxymoron right there. hahaha

        well, i can’t ever tell a whole lie so it’s always half-truth. haha

        but seriously, what part of that piece did you like? i’m intrigued cos nobody likes it. i’m not even sure if i like it. haha


      • there’s a typo though, the first line should be “Start with your lips to my neck, if you please” right?

        i liked how it’s honest and very graphic. most people don’t write like that cos they’re ashamed, afraid of insulting someone, being a hypocrite, conservative or whatever.

        I’m all for writing whatever you want. Also i like the submissive undertones haha so intriguing.


      • You like the submissive undertones? intriguing?

        haha! that’s interesting.

        aaand that’s not a typo. I mean that if she were to “eat me,” (you do get what i mean with that right?) i’d like her to start with a really sensual french kiss before she get’s down to base two.

        hey, thanks for the inspiration. now i know this might be useful as an invitation to someone. hahaha

        and i did notice, you really like writing. I even thought you were an english major of some sort but i read your CV, and you’re so cool. it’s hard to admit that cos I never thought BA majors were anything cool before. I was a psych major. haha


      • oooohhh i thought you meant that she should put her lips on your neck. Haha so its all you huh.

        and hey, it’s not everyday you read a guy’s point of view on this. Guys are such control freaks haha maybe it’s an ego thing. It’s also of personal significance to me. Something I’d rather not share here haha.

        I only chose BA because I didn’t know what I wanted to do at that time. Writing wasn’t on my mind at all. In school it used to be just essays and required articles. I only started on the prose and other stuff when I started working. I just realized that it was what I really wanted to do, turned out to be something I loved.


      • HAHA. I know. It sucks that wordpress doesn’t have an IM. I might have talked you into telling me about it. haha

        and you’re right. seldom do guys be submissive, and it’s can be more than egoism. it can be biological. but if were hinting submissiveness there, the purpose is to fish for girls’ “leather-stocking-and-naughty-whip side. “the punisher.” and since you seemed to be eluded by this bait. I guess, i already know what you were talking about. ahaha

        Well, that’s just perfect. I mean, I’ve always been convinced that if you can’t be good at something without schooling it, then you shouldn’t. So, nice…it’s always nice to meet someone who has the same thing about writing.


      • Hahaha that’s a strong hint if I ever heard one. Like my Facebook Page…it would be a good start hehe

        For the submissive thing, it’s a culture thing. I mean the theme itself is very deviant right. Not normal. Like I said, very intriguing. hehe


      • darn. i wonder how you were able to understand what i tried to say. haha lotsa typo there. I meant that *if I were hinting submissiveness there, the purpose was to fish for girls’ aggressive, pseudo-sadistic side, that it might be aroused and make them take the bait. haha. because you’re right that the submissive tendency of women can be a culture driven behavior, but the “illusion of control” is universally pleasurable. That’s what makes men so drawn to damsels in distress, it gives us the hero complex. But that works on women to. To some women, that complex is quite strong. x)

        hmm i don’t really use facebook, though i have one but sure. ^^


      • I’m probably the last person to be described as damsel in distress. Actually falling in love is like the most difficult thing ever for me because it means having to relinquish control and be vulnerable which is something I don’t like.

        When my friend asked me to write something about love, I made a dark piece haha I posted it earlier.

        Anyway haha yeah aggressiveness is difficult to express because most people associate it with wanton, slutty behavior


      • aggressiveness is difficult to express because most people associate it with wanton, slutty behavior

        which is not true. nothing but a culture stereotype.

        haha. shouldn’t take things so seriously, even love. though i get lost to it sometimes. And it’s fun what you wrote by the way, and sardonically humorous now that i know how it’s conceived. haha


      • haha glad you get it! people told me it’s really dark and angst-ridden and i was like uhhh not really.


      • hahaha. it’s obviously a pun-like prose about loving and hating. but you can’t blame others when they say that it’s dark, because it is. haha


      • Deep into that darkness peering, long I stood there, wondering, fearing, doubting, dreaming dreams no mortal ever dared to dream before. – Edgar Allan Poe


      • bleeh, i like my chocolates sweet and my wine sparkling and bubbly.

        So does that mean I’m sweet and bubbly? Hahahaha


      • haha i can’t help but laugh at the fact that you brought up the naughty whip punisher topic. Do you have subconscious BDSM interests?


      • oh believe me it’s not subconscious, though i am trying to repress it. haha but we all know repression’s a bad idea.


      • so i guess i should own responsibility for these dark desires and liberate myself from moral slavery, dance on the sounds of the guitar whose strings are made from Nietzsche’s facial hair!

        by the way, do you like philosophy?


      • i did a paper on philosophy in high school but aside from that I enjoy it but don’t pursue it.

        my favorite philosopher is Dr. Seuss hehe


      • “Don’t cry because it’s over, smile because though the milk is spilled, inday will clean it.” –Dr. Suess, right? hahaha


      • Cos after all it’s just spilled milk under the bridge? Hahaha

        “I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living.”


      • reminds me of Einstein saying. I am enough of an artist to draw on imagination. Imagination is better than knowledge. Knowledge is limited. Imagination created the “Adventure Time with Finn and Jake” which is an awesome cartoon. HAHA


      • Reminds me of a student who submitted a grown up, manga version of Adventure time which was quite disturbing haha

        Adventure time is TRIPPY!!

        I believe that imagination is stronger than knowledge. That myth is more potent than history. That dreams are more powerful than facts. That hope always triumphs over experience. That laughter is the only cure for grief. And I believe that love is stronger than death.


      • or was it really a grammatical error and it should have been “Start from my lips to my neck”? haha tell me, you’re the copywriter godfather something.


      • It’s all good in the ‘hood. Hehe hahaha and yes I am the Copywriter Godfather and Dark Lord


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